Brand Identity

Guidelines

hero-verosoft-design

Innovative Business Solutions

Guiding Principles

Mission

To provide unified and innovative business solutions that professionals recommend to colleagues and peers, that management prefer for their personnel and staff, that businesses select to simplify everyday processes, and that partners choose to form lifelong relationships.

Vision

To live and breathe innovation in everyday life.

Values

  • → Passion
  • → Respect
  • → Empathy
  • → Diversity
  • → Innovation

Logo

The logo we possess serves as our symbol, reflecting our identity. When utilized appropriately, it amplifies our visibility and strengthens our brand image.

Verosoft Design, a company whose name is a fusion of the Italian word 'vero,' meaning true, and 'soft' symbolizing the software industry, embodies a philosophy rooted in innovation and creativity. Committed to developing software solutions that transcend boundaries, Verosoft seamlessly blends the richness of Italian design heritage with cutting-edge technology, paving the way for a bright future. Just as Da Vinci's ingenious solutions have endured through the ages, Verosoft combines the timeless spirit of innovation with state-of-the-art advancements, shaping the path to new possibilities.

Logo Elements

45° crop

By utilizing this unique crop style, we convey the efficiency of our solution creation process. The deliberate display of incomplete letters in the open type crop invites users to customize and personalize our solutions to suit their specific needs.

Typography

The logo is anchored and fortified by a strong, bold typeface (HalisGR Bold) in striking contrasting colors, establishing a robust foundation of trust.

Colour

The color palette exudes a sense of solidity, security, and reliability through its captivating blues, while also incorporating a harmonious touch of balance and neutrality with its sophisticated grays.

Primary Logo

For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.

monochrome-logo-1

Monochrome Logo

The monochrome logos should only be utilized when a black or white version is deemed necessary.

monochrome-logo-1
monochrome-logo-2

Logo Icon

The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.

monochrome-logo-1

Logo safe zones

To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'S'.

hero-verosoft-design

Logo Usage

To ensure consistency and create a unified brand experience, the logo must be utilized correctly.

hero-verosoft-design

Colours

The Verosoft Design brand color palette skillfully incorporates blues and greys, creating an ambiance of security and reliability, complemented by the use of white for contrasting elements. The outcome is a sleek and sophisticated color scheme that epitomizes the tech-forward essence of the brand.

Primary Colour Palette

The primary colour palette is an even mix of Digital Skyburst, white, and Tech Noir.

Digital Skyburst

color-palette

HEX #2593DF
RGB 37,147,223
CYMK 74,32,0,0

White

color-palette

HEX #FFFFFF
RGB 255,255,255
CYMK 0,0,0,0

Tech Noir

color-palette

HEX #242424
RGB 36,36,36
CYMK 71,65,64,71

Secondary Colour Palette

The secondary colour palette is an even mix of Techwave Blue, Cyber Azure, Pixel Slate, and Cyber Alloy.

Techwave Blue

color-palette

HEX #1D465F
RGB 29, 70, 95
CYMK 92, 68, 42, 29

Cyber Azure

color-palette

HEX #1A6891
RGB 26, 104, 145
CYMK 90, 55, 25, 5

Pixel Slate

color-palette

HEX #939598
RGB 147, 149, 152
CYMK 45, 36, 35, 1

Cyber Alloy

color-palette

HEX #BABABA
RGB 186, 186, 186
CYMK 27, 22, 22, 0

Colour Usage

Logo Colour Usage

Colour Contrast

Logo Colour Contrast

Typography

Sole is our primary font, embraced by designers and creatives. Its elegance and modern style enhance our brand's aesthetic appeal. As the go-to choice, Sole embodies our commitment to creativity and design excellence. When unavailable, our secondary font, Arial, maintains consistency and professionalism.

Typography

Graphical Language

The visual language of the brand is rooted in portraying the human side, emphasizing a personal touch. We strive to strike a balance in our tone of voice, steering clear of being overly casual or excessively formal. Our aim is to foster inclusivity by showcasing diversity, representing different races, women, and men in our visuals.

To download all Verosoft Design assets, use the download button.

For any questions or concerns, please contact marketing@verosoftdesign.com
Download Assets

Tag

The Asset Guardian

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Preventive Maintenance Solution for Business Central

Primary Logo

For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.

monochrome-logo-1

Monochrome Logo

The monochrome logos should only be utilized when a black or white version is deemed necessary.

monochrome-logo-1
monochrome-logo-2

Logo Icon

The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.

monochrome-logo-1

Logo safe zones

To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'T'.

hero-verosoft-design

Logo Usage

To ensure consistency and create a unified brand experience, the logo must be utilized correctly.

hero-verosoft-design

Primary Colour Palette

The primary colour palette is an even mix of Jet, Electric Blue, and Laser Scarlet.

Jet

color-palette

HEX #414042
RGB 65, 64, 66
CYMK 68, 62, 58, 46

Electric Blue

color-palette

HEX #00B6F1
RGB 0, 182, 241
CYMK 68, 9, 0, 0

Laser Scarlet

color-palette

HEX #ED1C24
RGB 237, 28, 36
CYMK 1, 99, 97, 0

Secondary Colour Palette

The secondary colour palette can be used to add depth and variety to the overall visual composition.

Space Cadet

color-palette

HEX #1A2042
RGB 26, 32, 66
CYMK 96, 89, 43, 48

Ice Blue

color-palette

HEX #E3EBF7
RGB 227, 235, 247
CYMK 9, 4, 0, 0

Dark Raspberry

color-palette

HEX #7D1E48
RGB 125, 30, 72
CYMK 40, 97, 49, 29

Oxford Blue

color-palette

HEX #76ACEB
RGB 118, 172, 235
CYMK 51, 23, 0, 0

Colour Usage

Logo Colour Usage

Colour Contrast

Logo Colour Contrast

Typography

Helvetica Neue LT Std is the primary font to be utilized. In case it is unavailable, Arial may be employed as an alternative. Ubuntu is recommended for web devices and applications.

Typography

Docstash

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Streamlining document storage for SharePoint

Primary Logo

For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.

monochrome-logo-1

Monochrome Logo

The monochrome logos should only be utilized when a black or white version is deemed necessary.

monochrome-logo-1
monochrome-logo-2

Logo Icon

The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.

monochrome-logo-1

Logo safe zones

To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'D'.

hero-verosoft-design

Logo Usage

To ensure consistency and create a unified brand experience, the logo must be utilized correctly.

hero-verosoft-design

Primary Colour Palette

The primary colour palette is a mix of Teal, White, and Midnight Blue.

Teal

color-palette

HEX #28a194
RGB 40, 161, 148
CYMK 77, 15, 48, 1

White

color-palette

HEX #FFFFFF
RGB 255, 255, 255
CYMK 0, 0, 0, 0

Midnight Blue

color-palette

HEX #00202e
RGB 0, 32, 46
CYMK 91, 72, 56, 67

Secondary Colour Palette

The secondary colour palette can be used to add depth and variety to the overall visual composition.

Deep Teal

color-palette

HEX #00665d
RGB 0, 102, 93
CYMK 89, 39, 63, 24

Turquoise

color-palette

HEX #00d8c6
RGB 0, 216, 198
CYMK 64, 0, 33, 0

Dark Teal

color-palette

HEX #00394e
RGB 0, 57, 78
CYMK 98, 70, 47, 41

Colour Usage

Logo Colour Usage

Colour Contrast

Logo Colour Contrast

Typography

Gotham is the primary font to be utilized. In case it is unavailable, Arial may be employed as an alternative.

Typography

Wormhole

hero-verosoft-design

Advanced master data synchronization

Primary Logo

For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.

monochrome-logo-1

Monochrome Logo

The monochrome logos should only be utilized when a black or white version is deemed necessary.

monochrome-logo-1
monochrome-logo-2

Logo Icon

The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.

monochrome-logo-1

Logo safe zones

To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'W'.

hero-verosoft-design

Logo Usage

To ensure consistency and create a unified brand experience, the logo must be utilized correctly.

hero-verosoft-design

Primary Colour Palette

The primary colour palette is a mix of Lime Green, Light Gray, and Dark Cyan.

Lime Green

color-palette

HEX #9DCB42
RGB 157, 203, 66
CYMK 44, 0, 96, 0

Light Gray

color-palette

HEX #EFEFEF
RGB 239, 239, 239
CYMK 5, 3, 3, 0

Dark Cyan

color-palette

HEX #006595
RGB 0, 101, 149
CYMK 93, 58, 21, 3

Secondary Colour Palette

The secondary colour palette can be used to add depth and variety to the overall visual composition.

Olive

color-palette

HEX #6D8C2E
RGB 109, 140, 46
CYMK 62, 27, 100, 9

Azure Blue

color-palette

HEX #0099E0
RGB 0, 153, 224
CYMK 75, 27, 0, 0

Dark Olive

color-palette

HEX #3B4D19
RGB 59, 77, 25
CYMK 70, 46, 100, 45

Midnight Blue

color-palette

HEX #003A54
RGB 0, 58, 84
CYMK 99, 73, 44, 36

Colour Usage

Logo Colour Usage

Colour Contrast

Logo Colour Contrast

Typography

Sole is the primary font to be utilized. In case it is unavailable, Arial may be employed as an alternative.

Typography