Branding Guidelines for Verosoft
Scalable Asset Management with Mobile Versatility
Purpose of the guidelines
The purpose of these branding guidelines is to ensure a consistent and professional representation of the Verosoft brand across all touchpoints.
By defining clear rules for the usage of our logo, colors, typography, and associated design elements, these guidelines help protect the integrity of our brand identity and foster recognition in the marketplace.
A cohesive visual identity builds trust and reinforces our values. Whether the logo is used on a website, social media post, sales sheet, internal document, or promotional product, adherence to these guidelines ensures our brand remains memorable, recognizable, and aligned with our mission.
Primary Logo
The two brackets symbolize progress and innovation. They represent an arrow pointing forward, signifying the evolving nature of Verosoft and its solutions, as well as the transition toward a more innovative and upward-moving world—a metaphor for growth and continuous improvement.
The first bracket serves as a cornerstone, representing Verosoft as a foundation of support for its clients. The second bracket symbolizes the clients who, with Verosoft’s assistance, thrive and advance toward success.
Additionally, the brackets subtly evoke French quotation marks, paying homage to the company’s Quebecois and Canadian origins.
Logo variations
For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background. But an inverse or negative logo is also available for darker backgrounds. As well, a submark version is available for compact spaces, such as social media profiles or favicon use, where the full logo may not fit effectively.
Logo safe zones
To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the “>>”.
Logo usage
To ensure consistency and create a unified brand experience, the logo must be utilized correctly.
Typography
Articulat CF is our primary font, embraced by designers and creatives alike. The geometric sans serif font is bold, clean, and clear, and presents as strong, sharp, and well-spoken. When unavailable, our secondary font, Arial can be used. With a resemblance to Articulat CF, Arial is widely recognized for its simple efficiency, readability and cultural familiarity.
Logo colors
This combination of dark navy blue and electric blue is ideal for the Verosoft logo to balance professionalism and innovation. The richness of the dark navy blue creates a strong, dependable foundation, and the electric blue adds a dynamic and modern accent, drawing attention to the submark and reflecting energy and forward-thinking solutions. Together, these colors create a memorable logo that resonates, ensuring versatility across all branding touchpoints.
Dark navy blue
HEX: #002366
RGB: 0, 35, 102
CYMK: 100, 93, 29, 25
Pantone: 280 C
Electric blue
HEX: #00b6f1
RGB: 0, 182, 241
CYMK: 68, 9, 0, 0
Pantone: 306 C
Branding colors
This palette combines white, deep navy blue, electric blue, and bold yellow. The navy blue anchors the brand with trust and authority, while the electric blue and yellow add energy and innovation. Together, these colors reflect Verosoft’s balance of reliability, innovation, and approachability across all branding platforms.
White
HEX: #FFFFFF
RGB: 255, 255, 255
CYMK: 0, 0, 0, 0
Deep navy blue
HEX: #081f38
RGB: 8, 31, 56
CYMK: 96, 81, 48, 59
Pantone: 289 C
Electric blue
HEX: #00b6f1
RGB: 0, 182, 241
CYMK: 68, 9, 0, 0
Pantone: 306 C
Bold yellow
HEX: #ffdc1d
RGB: 255, 220, 29
CYMK: 2, 10, 96, 0
Pantone: 115 C
High contrast
Not enough contrast
Additional elements
Representing seamlessness and integration, our “data flow line” (in electric blue, #00b6f1) is a trademark visual asset used to convey interoperability; interconnected elements, communication between systems and entities, and the transfer of information.
A navy-to-black gradient to create a modern, professional identity. The gradient introduces dimension for versatile applications.
Applications
Have questions?
If you have any questions or need more assets, please don’t hesitate to reach out to Marketing at marketing@verosoftdesign.com. We’re here to help ensure that the Verosoft brand is represented accurately and consistently.
Access Verosoft marketing assets
If you have any questions or need more assets, please don’t hesitate to reach out to Marketing at marketing@verosoftdesign.com. We’re here to help ensure that the Verosoft brand is represented accurately and consistently.
Employees
Looking for the latest marketing assets? All updated logos, branding files, and related materials are available in our SharePoint site.
Partners
Looking for the latest Verosoft logos? Download them below!
Branding Guidelines for TAG Mobi EAM
Mobile and AI-Powered EAM
Primary logo
For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.
Secondary logo
For optimal usage, our secondary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.
Monochrome logo
The monochrome logos should only be utilized when a black or white version is deemed necessary.
Logo icon
The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.
Logo safe zones
To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'T'.
Logo usage
To ensure consistency and create a unified brand experience, the logo must be utilized correctly.
Primary color palette
The primary colour palette is an even mix of Jet, Electric Blue, and Laser Scarlet.
Jet black
HEX: #414042
RGB: 65, 64, 66
CYMK: 68, 62, 58, 46
Electric blue
HEX: #00B6F1
RGB: 0, 182, 241
CYMK: 68, 9, 0, 0
Pantone: 306 C
Laser scarlet
HEX: #ED1C24
RGB: 237, 28, 36
CYMK: 1, 99, 97, 0
Color contrast
Typography
Helvetica Neue LT Std is the primary font to be utilized. In case it is unavailable, Arial may be employed as an alternative. Ubuntu is recommended for web devices and applications.
To download all TAG assets, use the download button.
For any questions or concerns, please contact marketing@verosoftdesign.com.
Branding Guidelines for DocStash
Streamlining document storage for SharePoint
Primary logo
For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.
Monochrome logo
The monochrome logos should only be utilized when a black or white version is deemed necessary.
Logo icon
The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.
Logo safe zones
To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'D'.
Logo usage
To ensure consistency and create a unified brand experience, the logo must be utilized correctly.
Primary color palette
The primary colour palette is a mix of Teal, White, and Midnight Blue.
Teal
HEX: #28a194
RGB: 40, 161, 148
CYMK: 77, 15, 48, 1
White
HEX: #FFFFFF
RGB: 255, 255, 255
CYMK: 0, 0, 0, 0
Midnight blue
HEX: #00202e
RGB: 0, 32, 46
CYMK: 91, 72, 56, 67
Secondary color palette
The secondary colour palette can be used to add depth and variety to the overall visual composition.
Deep teal
HEX: #00665d
RGB: 0, 102, 93
CYMK: 89, 39, 63, 24
Turquoise
HEX: #00d8c6
RGB: 0, 216, 198
CYMK: 64, 0, 33, 0
Dark teal
HEX: #00394e
RGB: 0, 57, 78
CYMK: 98, 70, 47, 41
Color usage
Color contrast
Typography
Gotham is the primary font to be utilized. In case it is unavailable, Arial may be used as an alternative.
To download all DocStash assets, use the download button.
For any questions or concerns, please contact marketing@verosoftdesign.com.
Branding Guidelines for Wormhole
Advanced master data synchronization
Primary logo
For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.
Monochrome logo
The monochrome logos should only be utilized when a black or white version is deemed necessary.
Logo icon
The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.
Logo safe zones
To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'W'.
Logo usage
To ensure consistency and create a unified brand experience, the logo must be utilized correctly.
Primary color palette
The primary colour palette is a mix of Lime Green, Light Gray, and Dark Cyan.
Lime green
HEX: #9DCB42
RGB: 157, 203, 66
CYMK: 44, 0, 96, 0
Light gray
HEX: #EFEFEF
RGB: 239, 239, 239
CYMK: 5, 3, 3, 0
Dark cyan
HEX: #006595
RGB: 0, 101, 149
CYMK: 93, 58, 21, 3
Secondary color palette
The secondary colour palette can be used to add depth and variety to the overall visual composition.
Olive
HEX: #6D8C2E
RGB: 109, 140, 46
CYMK: 62, 27, 100, 9
Azure blue
HEX: #0099E0
RGB: 0, 153, 224
CYMK: 75, 27, 0, 0
Dark olive
HEX: #3B4D19
RGB: 59, 77, 25
CYMK: 70, 46, 100, 45
Midnight blue
HEX: #003A54
RGB: 0, 58, 84
CYMK: 99, 73, 44, 36
Color usage
Color contrast
Typography
Sole is the primary font to be utilized. In case it is unavailable, Arial may be employed as an alternative.
To download all Wormhole assets, use the download button.
For any questions or concerns, please contact marketing@verosoftdesign.com.